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This pitch for Channel 4's Formula 1 Title Sequence combined the innovation, style, excitement and dynamism of F1 with the bold, engaging, contemporary and distinctive nature of Channel 4.
The proposed sequence integrated stylised HD footage with bold, sophisticated graphics reflecting the colours of the current F1 teams. The eye-catching graphic style combined a hi-tech, strategic look with a distinctive, youthful and contemporary approach through the use of grids, clean geometric shapes and race data.